Winning Affiliate Marketing Strategies
One of the easiest and fastest way to make money online is through affiliate marketing. This is when you refer traffic to someone else’s product sales page, they do everything else! (make the product, design the sale page, handle the billing and support, etc.), and you earn at least a 50% commission
These are a some of the benefits
- You can get started almost immediately because you don’t have to create a product, write the sales page, design the website, create marketing materials, or get a merchant account and CRM.
- You have basically zero investment of your time because they handle the billing, support, maintenance, etc.
- Your efforts are risk-free, because the product owner has already done all the research , development and testing. So you already know that the visitors you send will result in commissions for you.
Looking at these benefits, it’s clear that affiliate marketing is the way to go!
There is one major drawback…
After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Less than 10% of the visitors your send will actually buy the product. That’s fine for the product owner because she can sell to them again and again, but you can’t.
Is there are way around this?
It’s simple: You must get your visitors’ email addresses before you send them to the product owner’s website. If you do that, you can contact them again and send them back the product website multiple times. This will increase the number of sales you make. And if you’re really on top of your game, you’ll then send to a content mini-site in between.
Here are the benefits of doing affiliate marketing like this:
- You’ll be building your own list of potential customers that you can market to again and again.
- By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they’re much more likely to buy.
In order to set a system like this up, you will need the following affiliate marketing tools:
- A lead capture page, preferably with video
- Several high-quality content pages
- At least a 5-Part Email Followup Series
The video squeeze page is where you’ll direct your traffic instead of directly to the product sales page. Your squeeze page adds your visitors to you autoresponder. This is how you start building your list, and at the same time begin sending them useful information. Once your visitors have been subscribed to your email series, they are sent to your content pages.
You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. And at the same time, the email series begins following up with them to get them back to the sales page, in case they don’t buy on the first visit.
There’s no doubt that it’s worth the effort to put a system like this in place, because doing so will increase your profits by 500% or more. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.
Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The drawback is that you won’t be the only one using these affiliate tools. But the internet is huge, so this shouldn’t really affect you.
Alternatively, you can use a service like Elance to “outsource” each of these compnents. Whichever way you decided to go, it’s critical to get an affiliate marketing system like this in place, if you’re at all serious about your business.
