Why you must presell
If you want to make more money as an affiliate, you must presell.
First, what is preselling? There are two components to it – art & science. And it’s function is to prepare your reader to buy something. Then when they’re ready, refer them to the product website so they can buy it. When done correctly, your reader will not even notice.
In a nutshell, you provide value. And then refer them to the product website. In just a minute, I’ll explain exactly how to presell. Before we get into that, you should understand what’s in it for you. Here are a few benefits of preselling:
- It builds trust – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
- It takes your reader out of defense mode – When you’re not hyping or pitching a product, your reader lets their guard down. And in turn they read to understand what you’re saying. So your content get absorbed.
- It puts them in a buying mood – Your readers are now receiving your message. Being open means, they are open to everything you give them. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
- It increases your sales – You’ve prepped them and referred them in the right state of mind. With a feeling of trust and openness. This dramatically boosts your sales rate!
- It boosts customer loyalty – People like to make their own buying decisions. Versus being pitched or convinced. And this makes them feel better about the product they purchased.
- It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.
The need to presell is clear. You earn more commissions. And produce happier customers. It’s a win-win-win!
Now, here’s how preselling works:
Now you know whey preselling is critical. And hopefully you’re convinced you need to start doing it. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.
The art of preselling
The first step is in getting your readers to trust you and open up. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. So you send them to the product website with a hunger for more of what the product provides. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.
Part 2 – the Science
There are also several key elements that need to be included.
The first is how you present the information. You’ve got to map out your strategy before you start writing. Your end goal is to make a sale of the product you’re preselling. How can providing information accomplish this goal? The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Either way, the product sales page solves the problem.
But you can’t link to your affiliate link. Instead, you use a direct link to the product website. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? There’s a trick to make this work… You “pre-cookie” your reader before sending them to the sales page.
You also want to link to the sales page from inside your article’s content. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.
What you have now is a super powerful system for affiliate marketing success.
OK, here’s the not-so-good news:
It’s extremely difficult to do this correctly. Let’s talk about everything required to put this plan into action: Awesome content. First of all, you actually have to write great articles and give value to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Preselling skills. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.
Picking products. You also need to determine what products you’ll be preselling. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.
Technical skills. To be most effective you have to use the “covert cookie” method. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you mess it up, your referrals won’t be tracked.)
Summary:
Now you know exactly how to presell effectively. And doing this increases your affiliate commissions by over 500%! So, start now and develop preselling content for all your affiliate promotions. Take action now. The effort it takes is well worth the benefits…
